A Space for Fashion Design and Critical Thinking


The Critical Fashion Project refers to a strategic subject development project entitled Critical Fashion: Reflections in Theory and Practice and was funded by Beckmans College of Design as part of an investment in artistic research initiated in 2017. The aim of the project is to investigate what critical thinking means in the context of fashion design from both a theoretical and practical perspective. Put together as a digital anthology with texts as well as visuals, the project was realised during a time span of two years and is made public as a series of bi-weekly releases beginning in October 2020. For a more in-depth presentation of the project, see the introduction by Maria Ben Saad, who conducted the project in her capacity as lecturer in theoretical fashion subjects and director of Artistic and Contextual Studies at Beckmans College of Design. For new drops and updates, see also Critical Fashion Project on Instagram.


I would like to express my deepest gratitude to all contributors in this project for their support, confidence and long-time commitment, especially the Beckmans alumni and young professionals who trusted me with their own life stories. I also wish to thank Konst & Teknik for their crucial engagement in all aspects of the publishing process as well as Beckmans College of Design for giving me the opportunity to do this project in the first place.

I hope it doesn’t end here.

Maria Ben Saad, editor


Critical fashion in theory
Ann-Sofie Back, Maria Ben Saad (introduction), Caroline Evans, Adam Geczy/Vicki Karaminas, Peter Jakobsson, Andreas Nobel, Marco Pecorari, Susanna Strömquist, Göran Sundberg, Mathilda Tham.

Critical fashion in practice: gender expressions
Emil Balesic, Josef Forselius, Matilda Ivarsson, Alexander Krantz, Alecsander Rothschild, Ada Swärd.

Special thanks to photographers Olivia Alexander, Hedvig Jenning and Jeremiah Whitmore for their contributions.

Graphic design and web production
Mattias Jakobsson & Peter Ström (Konst & Teknik).

Translation and language review:
William Jewson, Gabriella Berggren (the conversation between Ann-Sofie Back and Göran Sundberg).


Copyright © 2020 Maria Ben Saad
Copyright individual texts and visuals: the contributors.
All rights reserved. Except for quotations, the content may not be reproduced in any form without permission.

ISBN 978-91-519-6039-5


Beckmans College of Design
Brahegatan 10
114 37 Stockholm